Scope:
The research day on " Web 3, Blockchain, Metaverse, NFT and Management: new theoretical issues and new practices " aims to bring together leading researchers and practitioners to exchange and share their research results and initial feedback on all the issues and opportunities of management in this new Internet, the metaverse, blockchain, NFT and more generally the web3. This conference also provides a platform for academics and practitioners to present and discuss the latest advances, trends and concerns as well as practical challenges encountered, and solutions adopted in the fields of management and education and more generally in management sciences through Marketing, Design, Information Systems, Logistics, Finance, HR or Strategic Initiatives.
All authors are cordially encouraged to submit their research papers. In addition, quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental or theoretical work in all areas of e-commerce and digital marketing are expected. More broadly, given the novelty of the research field, we encourage researchers and management practitioners to submit their work to this research day.
List of topics of interest:
Topics of interest include (but are not limited to):
- web3 technologies in the design of new products;
- The adoption and application of blockchain and crypto currency in the enterprise: examples and issues;
- Data Management, Analytics and Software Engineering;
- Data, Ethics and web3
- Marketing strategies in virtual spaces and Metaverse;
- Algorithmic Culture and Brand Management;
- AR, VR and MR technologies in BtoB and BtoC industries;
- NFT, Brand, and Fan Engagement;
- Diversity and Inclusion in the Metaverse;
- Digitalization of the enterprise in web3;
- Globalization and localization in web3;
- Legal and ethical challenges of web3;
- Changes in brand communication in web3;
- Corporate governance challenges in web3;
- Consumer welfare in web3;
- Sustainable corporate responsibility and web3.
Organizing Committee:
- Jean-Éric Pelet, HDR – Maître de conferences (assistant professor) IAE d’Amiens,
This email address is being protected from spambots. You need JavaScript enabled to view it. - Rami Alkhudary, Maître de Conférences (Assistant Professor) Université Paris-Panthéon-Assas,
This email address is being protected from spambots. You need JavaScript enabled to view it. - Coralie Haller, HDR Assistant professor Strasbourg University, EM Strasbourg Business School, Chaire Vin et Tourisme 61, avenue de la Forêt-Noire 67 085 STRASBOURG CEDEX, France,
This email address is being protected from spambots. You need JavaScript enabled to view it. - Dhouha Jaziri, HDR Marketing CEKM Approach Founder Researcher/Author/Book Editor Senior Lecturer University of Sousse, Tunisia Research Interests Customer/Tourist Experience, CEKM, CE, Digital Marketing, Food Anti Consumption behavior
- Norchène Ben Dahmane Mouelhi, Professeure ESCE Lyon,
This email address is being protected from spambots. You need JavaScript enabled to view it. - Panagiota Papadopoulou, Assistant Professor Dept. of Digital Industry Technologies National and Kapodistrian University of Athens (NKUA) NKUA Facilities at Psahna, PC: 34400, Psahna, Greece,
This email address is being protected from spambots. You need JavaScript enabled to view it.
Program Committee:
