Scope:

DMCTA 2024 is a workshop that will publish original, refereed, high-quality papers related to digital marketing and communication, with an emphasis on practical yet principled novel models and approaches.

In the business context, Digital Marketing represents a relevant area and requires the mastery of marketing tools using digital technologies. The digital era is a reality that companies and professionals cannot remain indifferent to. To ensure the competitiveness and success of organizations, it is essential to know the very powerful marketing and communication tools that the Internet provides, and professionals must be aware of them, so that they can use them in the best way, in pursuit of the objectives of the organizations of which they are part.

 

Topics:

Topics of interest include (but are not limited to):

  • Digital Marketing Research
  • Digital Marketing Technologies and applications
  • Digital Content Marketing
  • Digital communication and public, private and third sector Governance
  • Integrated Marketing Communication
  • Social media analysis, theories, models, and applications
  • Search user behavior and log analysis
  • Search and data mining, algorithm design and analysis
  • Semantic Search
  • Search Engine Optimization and Advertising Strategies
  • Digital Influencers
  • Digital Consumers and eWOM
  • Branding Online Strategies
  • E-commerce Strategies
  • Email & Marketing Automation strategies and applications
  • Other topics converging with the workshop theme

 

Important Dates:

  • Submission: Dec. 7, 2023
  • Notification: Dec. 25, 2023
  • Registration: Jan. 5, 2024

 

Workshop Submissions:

 https://easychair.org/conferences/?conf=worldcistworkshops2024

 

Organizing Committee:

  • Jorge Esparteiro Garcia, Instituto Politécnico de Viana do Castelo, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Manuel José Serra da Fonseca, Instituto Politécnico de Viana do Castelo, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • José Gabriel Andrade, Universidade do Minho, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Ana Pinto Borges, ISAG – European Business School, Porto, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Elvira Vieira, ISAG – European Business School, Porto, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Adriano Sampaio, Faculdade de Comunicação - Universidade Federal da Bahia, Campus Ondina, Brasil, This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Program Committee:

  • Almir Amra Gadzo – University of Tuzla, Bosnia and Herzegovina
  • Almir Pestek - School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina
  • Adriano Sampaio, Universidade Federal da Bahia, Faculdade de Comunicação
  • Alexandra Maria Fernandes Leandro - Instituto Politécnico de Coimbra
  • Almir Gadzo, University of Tuzla, Bosnia & Herzegovina
  • Almir Pestek, University of Sarajevo - School of Economics and Business, Bosnia & Herzegovina
  • Álvaro Cairrão, Instituto Politécnico de Viana do Castelo, Portugal
  • Ana Pinto Borges, ISAG – European Business School & CICET-FCVC & COMEGI, Porto, Portugal
  • Andreia Galhardo, University Fernando Pessoa, Portugal
  • Andreia Teixeira, Universidade do Porto - Faculdade de Medicina, Portugal
  • Ângela Silva, Universidade do Minho, Portugal
  • António Cardoso, Universidade Fernando Pessoa, Portugal
  • Beatriz Casais, Universidade do Minho, Portugal
  • Bruno Sousa, Universidade Minho / IPCA, Portugal
  • Bruno Vieira, ISAG - European Business School & CICET-FCVC, Porto, Portugal
  • Célio Gonçalo Marques, Instituto Politécnico de Tomar, Portugal
  • Daniela Fonseca, Universidade de Trás-os-Montes e Alto Douro, Portugal
  • Elsa Simões, Universidade Fernando Pessoa, Portugal
  • Elvira Vieira, ISAG – European Business School & CICET-FCVC & UNIAG, Porto, Portugal
  • Francisco Restivo, Universidade Católica Portuguesa, Portugal
  • Helena Sofia Rodrigues, Instituto Politécnico de Viana do Castelo, Portugal
  • Iolanda Vieira, Instituto Politécnico de Viana do Castelo, Portugal
  • Ivana Kursan Milakovic, University of Split - Faculty of Economics, Business and Tourism, Croatia
  • Ivone Ferreira, Universidade NOVA de Lisboa, FCSH, Portugal
  • Jorge Esparteiro Garcia, ADiT-LAB - Instituto Politécnico de Viana do Castelo & INESCTEC, Portugal
  • Jorge Lopes, ISAG – European Business School & CICET-FCVC, Porto, Portugal
  • José Gabriel Andrade, Universidade do Minho, Portugal
  • Lia Oliveira, Universidade de Aveiro, Portugal
  • Maja Cukusic ,University of Split - Faculty of Economics, Business and Tourism, Croatia
  • Manuel Antunes Da Cunha, Universidade Católica Portuguesa, Portugal
  • Manuel José Fonseca, Instituto Politécnico de Viana do Castelo & UNIAG, Portugal
  • Manuel Pereira, Instituto Politécnico de Viana do Castelo, Portugal
  • Márcia Gonçalves, ISAG - European Business School, Porto, Portugal
  • María Guardia, Universidad Complutense de Madrid, Spain
  • Nuno Marques, Oslo Metropolitan University, Norway
  • Oliva Maria Dourado Martins, Instituto Politécnico de Bragança, Portugal
  • Patrícia Dias, Universidade Católica Portuguesa, Portugal
  • Paula Odete Fernandes, UNIAG; Instituto Politécnico de Bragança, Portugal
  • Paulo Cardoso, Universidade Fernando Pessoa, Portugal
  • Pedro Carvalho, Instituto Politécnico de Viana do Castelo, Portugal
  • Sofia Gaio, Universidade Fernando Pessoa, Portugal
  • Teresa Ruão, Universidade do Minho, Portugal
  • Wellington Alves, Instituto Politécnico do Porto, Portugal