WDMCTA 2026 - 5th Workshop in Digital Marketing and Communication, Technologies, and Applications

Scope  

WDMCTA 2026 is a workshop dedicated to publishing original, peer-reviewed, and high quality papers in the field of digital marketing and communication, with a particular focus on innovative models and approaches that combine practical application with scientific rigor.

Within the business landscape, Digital Marketing has become a highly relevant area, demanding proficiency in marketing tools powered by digital technologies. The digital era is now an undeniable reality, and neither companies nor professionals can remain indifferent to it. To ensure organizational competitiveness and long-term success, it is crucial to understand and master the powerful marketing and communication tools offered by the Internet. Professionals must be able to leverage these tools effectively in alignment with the strategic objectives of the organizations they serve.

This workshop welcomes contributions from academics and researchers engaged in the study of digital marketing and communication. Submissions will be evaluated according to their relevance, originality, significance, and clarity.

List of topics of interest  

Topics of interest include (but are not limited to): 

•         Digital Marketing Research

•         Digital Marketing Technologies and Applications

•         Digital Content Marketing

•         Digital Communication and Public, Private and Third Sector Governance

•         Integrated Marketing Communication

•         Social Media Analysis, Theories, Models, and Applications

•         Search User Behavior and Log Analysis

•         Search and Data Mining, Algorithm Design and Analysis

•         Semantic Search

•         Search Engine Optimization and Advertising Strategies

•         Digital Influencers

•         Digital Consumers and eWOM

•         Branding Online Strategies

•         E-commerce Strategies

•         Email & Marketing Automation Strategies and Applications

•         Artificial Intelligence in Digital Marketing

•         Machine Learning Models for Consumer Behavior Prediction

•         AI-driven Personalization and Recommendation Systems

•         Natural Language Processing for Marketing Insights

•         Generative AI in Content Creation and Campaign Optimization

•         Chatbots, Conversational Agents, and Virtual Assistants in Marketing

•         Predictive Analytics and Big Data Applications in Marketing

•         Ethics, Transparency, and Responsible Use of AI in Digital Communication

•         Other Topics Converging with the Workshop Theme

Organizing Committee 

·       Jorge Esparteiro Garcia, Instituto Politécnico de Viana do Castelo, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.  

·       Manuel José Serra da Fonseca, Instituto Politécnico de Viana do Castelo, Portugal This email address is being protected from spambots. You need JavaScript enabled to view it.  

·       José Gabriel Andrade, Universidade do Minho, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.  

·       Ana Pinto Borges, ISAG – European Business School, Porto, Portugal This email address is being protected from spambots. You need JavaScript enabled to view it.  

·       Elvira Vieira, ISAG – European Business School, Porto, Portugal This email address is being protected from spambots. You need JavaScript enabled to view it.  

·       Adriano Sampaio, Faculdade de Comunicação - Universidade Federal da Bahia, Campus Ondina, Brasil This email address is being protected from spambots. You need JavaScript enabled to view it.

Program Committee (TBC)  

·       Alexandre Duarte, FCSH - Universidade Nova de Lisboa, Portugal

·       Almir Amra Gadzo – University of Tuzla, Bosnia and Herzegovina

·       Almir Pestek - School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina

·       Adriano Sampaio, Universidade Federal da Bahia, Faculdade de Comunicação, Brazil 

·       Alexandra Maria Fernandes Leandro - Instituto Politécnico de Coimbra, Portugal 

·       Almir Gadzo,  University of Tuzla, Bosnia & Herzegovina

·       Almir Pestek,  University of Sarajevo - School of Economics and Business, Bosnia & Herzegovina

·       Álvaro Cairrão,  Instituto Politécnico de Viana do Castelo, Portugal

·       Ana Pinto Borges,  ISAG – European Business School & CICET-FCVC & COMEGI, Porto, Portugal

·       Andreia Galhardo,  University Fernando Pessoa, Portugal

·       Andreia Teixeira,  Universidade do Porto - Faculdade de Medicina, Portugal

·       Ângela Silva,  Universidade do Minho, Portugal

·       António Cardoso,  Universidade Fernando Pessoa, Portugal

·       Beatriz Casais,  Universidade do Minho, Portugal

·       Bruno Sousa,  Universidade Minho / IPCA, Portugal

·       Bruno Vieira, ISAG - European Business School & CICET-FCVC, Porto, Portugal

·       Célio Gonçalo Marques,  Instituto Politécnico de Tomar, Portugal

·       Daniela Fonseca,  Universidade de Trás-os-Montes e Alto Douro, Portugal

·       Elsa Simões,  Universidade Fernando Pessoa, Portugal

·       Elvira Vieira,  ISAG – European Business School & CICET-FCVC & UNIAG, Porto, Portugal

·       Francisco Restivo,  Universidade Católica Portuguesa, Portugal

·       Helena Sofia Rodrigues,  ADiT-LAB - Instituto Politécnico de Viana do Castelo, Portugal

·       Iolanda Vieira, Instituto Politécnico de Viana do Castelo, Portugal

·       Ivana Kursan Milakovic, University of Split - Faculty of Economics, Business and Tourism, Croatia

·       Ivone Ferreira, Universidade NOVA de Lisboa, FCSH, Portugal

·       Jorge Esparteiro Garcia, ADiT-LAB - Instituto Politécnico de Viana do Castelo & INESCTEC, Portugal

·       Jorge Lopes, ISAG – European Business School & CICET-FCVC, Porto, Portugal

·       José Gabriel Andrade, Universidade do Minho, Portugal

·       Lia Oliveira, Universidade de Aveiro, Portugal

·       Maja Cukusic ,University of Split - Faculty of Economics, Business and Tourism, Croatia

·       Manuel Antunes Da Cunha, Universidade Católica Portuguesa, Portugal

·       Manuel José Fonseca, Instituto Politécnico de Viana do Castelo & UNIAG, Portugal

·       Manuel Pereira, ADiT-LAB - Instituto Politécnico de Viana do Castelo, Portugal

·       Márcia Gonçalves, ISAG - European Business School, Porto, Portugal

·       María Guardia, Universidad Complutense de Madrid, Spain

·       Nuno Marques, Oslo Metropolitan University, Norway

·       Oliva Maria Dourado Martins, Instituto Politécnico de Bragança, Portugal

·       Patrícia Dias, Universidade Católica Portuguesa, Portugal

·       Paula Odete Fernandes, UNIAG; Instituto Politécnico de Bragança, Portugal

·       Paulo Cardoso, Universidade Fernando Pessoa, Portugal

·       Pedro Carvalho, Instituto Politécnico de Viana do Castelo, Portugal

·       Sofia Gaio, Universidade Fernando Pessoa, Portugal

·       Teresa Ruão, Universidade do Minho, Portugal

·       Wellington Alves, Instituto Politécnico do Porto, Portugal