Scope:

WDMCTA 2023 is a workshop that will publish original, refereed, high-quality papers related to digital marketing and communication, with an emphasis on practical yet principled novel models and approaches.

In the business context, Digital Marketing represents a relevant area and requires the mastery of marketing tools using digital technologies. The digital era is a reality that companies and professionals cannot remain indifferent to. To ensure the competitiveness and success of organizations, it is essential to know the very powerful marketing and communication tools that the Internet provides, and professionals must be aware of them, so that they can use them in the best way, in pursuit of the objectives of the organizations of which they are part.

This workshop calls academics, and researchers to send their work in the field of digital marketing and communication. All submissions will be reviewed based on relevance, originality, importance, and clarity. We invite authors to submit works based on the following (but not limited) topics:

 

List of topics of interest :

Topics of interest include (but are not limited to):

  • Digital Marketing Research
  • Digital Marketing Technologies and applications
  • Digital Content Marketing
  • Digital communication and public, private and third sector Governance
  • Integrated Marketing Communication
  • Social media analysis, theories, models, and applications
  • Search user behavior and log analysis
  • Search and data mining, algorithm design and analysis
  • Semantic Search
  • Search Engine Optimization and Advertising Strategies
  • Digital Influencers
  • Digital Consumers and eWOM
  • Branding Online Strategies
  • E-commerce Strategies
  • Email & Marketing Automation strategies and applications
  • Other topics converging with the workshop theme

 

Organizing Committee:

  • Jorge Esparteiro Garcia, Instituto Politécnico de Viana do Castelo, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Manuel José Serra da Fonseca, Instituto Politécnico de Viana do Castelo, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • José Gabriel Andrade, Universidade do Minho, Portugal, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Adriano Sampaio, Faculdade de Comunicação - Universidade Federal da Bahia, Campus Ondina, Brasil, This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Program Committee (Names and affiliations) (TBC)

  • Almir Amra Gadzo – University of Tuzla, Bosnia and Herzegovina
  • Almir Pestek - School of Economics and Business, University of Sarajevo, Bosnia and
  • Herzegovina
  • Álvaro Cairrão - Instituto Politécnico de Viana do Castelo, Portugal
  • Amra Fuad Babajic - University of Tuzla, Bosnia and Herzegovina
  • Andreia Galhardo - Universidade Fernando Pessoa, Portugal
  • António Cardoso – Universidade Fernando Pessoa, Portugal
  • Bruno Miguel Vieira – Instituto Superior de Administração e Gestão do Porto, Portugal
  • Bruno Sousa – Instituto Politécnico do Cávado e do Ave, Portugal
  • Daniela Fonseca – Universidade do Minho, Portugal
  • Frederico D’Orey – Universidade Portucalense, Portugal
  • Iolanda Vieira – Instituto Politécnico de Viana do Castelo, Portugal
  • Ivana Kursan - Faculty of Economics, Business and Tourism - University of Split, Croatia
  • Joop De Vries – Hanze University of Applied Sciences, Groningen, Netherlands
  • Jorge Remondes – Instituto Superior de Entre o Douro e Vouga, Portugal
  • Jorge Lopes - Instituto Superior de Administração e Gestão do Porto, Portugal
  • Jorien Helmink - Hanze University of Applied Sciences, Groningen, Netherlands
  • Maja Cukusic - Faculty of Economics, Business and Tourism - University of Split, Croatia
  • Manuel Pereira - Instituto Politécnico de Viana do Castelo, Portugal
  • Nuno Marques – Oslo Metropolitan University, Norway
  • Paula Odete Fernandes – Instituto Politécnico de Bragança, Portugal
  • Paulo Cardoso - Universidade Fernando Pessoa, Portugal
  • Pedro Carvalho - Instituto Politécnico de Viana do Castelo, Portugal
  • Sara Paiva - Instituto Politécnico de Viana do Castelo, Portugal
  • Sofia Gaio - Universidade Fernando Pessoa, Portugal
  • Vítor Tavares - Instituto Superior de Administração e Gestão do Porto, Portugal